USER STORY Antonia S., 31 CRM consultant "I want to achieve two goals: move back to Copenhagen and find a job that makes me excited again. My current job takes all my energy... what roles would fit me better?" Best Career
HER STORY Antonia holds Masters in marketing at CBS in Copenhagen She had worked in TV production and creative campaigns. Then she moved away and took a CRM consulting job. Over time, the work felt repetitive and far from the creative process she loved. Best Career
Best Career have shown her strongest capabilities and what gives her energy: Creative project delivery from idea to execution. Brand communication and storytelling. Connecting people and coordinating across teams and countries. Bringing creative ideas to life and turning them into real projects. ... and what drains her: Repetitive routines that leave little room for creativity. Being too far removed from seeing ideas come to life. Best Career
Best Career identified career directions that would suit her best DIRECTION 1 Ready now Brand activation Fulfilment 9/10 Current Fit 7/10 Long-term Potential 8/10 Builds on her campaign, coordination and project ownership experience. DIRECTION 2 Strong potential Creative production Fulfilment 9/10 Current Fit 6/10 Long-term Potential 8/10 Connects back to her TV production background and the kind of creative work she misses. Best Career
Antonia is applying for roles in brand campaigning, with a CV that positions her clearly. "I have regained confidence for the next steps, and am looking forward to returning to Copenhagen. October 2026 Best Career







